 Natural Strategies News:
February 2001 Edition
Hello! This month we have exciting news for the realm of
sustainable
business, NEW STAFF, NEW SERVICE, NEW ARTICLE!
NEW STAFF! We are proud to introduce new team members, leaders in their fields…
Debbie Hammel, Senior Manager is an internationally recognized expert on forest management
certification and has over 15 years of experience in the design and implementation of
third-party environmental certification systems. For the last 10 years, she has played a
leading role in the development of forest management certification standards and
accreditation protocols that satisfy the requirements of the Forest Stewardship Council
(FSC). …
Carol Misseldine, Manager, has been professionally active in fostering
sustainable business practices and environmental protection initiatives
for over twenty years.
Misseldine's work at Natural Strategies focuses on
developing and
facilitating training seminars for our clients’ and their vendors,
developing the accompanying curriculum, and providing guidance on the
development and implementation of sustainability policies for their
operations. Steve Goldfinger, Senior Consultant brings over 20 years of consulting
and teaching experience on the human relationship with the environment.
Steve previously served as the Director of Administration and Director
of Education of The Natural Step, an educational organization working to
build consensus around a science-based framework for socio-ecological
sustainability. Cheryl Ross, Director of Marketing, brings 17 years of business
administration experience to Natural Strategies. Cheryl has worked with
a broad range of industries including retailing, television production
and a non-profit multi-media project. Her most recent position was
managing business operations for entrepreneurs in the software
development and financial services fields. NEW SERVICE!
" Natural Strategies is doing some of the most practical and cutting
edge thinking on the intersection between traditional economics and new
environmental economics. We admire the work they have done in
sustainable forestry and appreciate their thoughtful advice on our new
Center for Innovative Conservation Finance."
- Randy Curtis, Director of Conservation Finance and Policy, The Nature
Conservancy
We are excited about this new practice, INNOVATIVE ECONOMICS! We have developed expertise
in managing economic assets and natural resources for conservation and business
objectives. Our impact is doubled with the addition of Debbie Hammel to the team, our
forest certification and supply chain expert. Our Innovative Economics practice consists
of 4 specific service areas:
- Natural Resource Certification
- Socially Responsible Investment Analysis
NEW ARTICLE!
BUSINESS AS USUAL IN THE LAND OF DANGER
By Natural Strategies, Carol Misseldine, February 2001
Even as headlines warn that we are rushing toward unknown but probably
severe environmental crises, most of us seem to be doing a remarkable job of staying calm
and going about our business. As if nothing were wrong.
But there is reason to be optimistic about what the business sector can
accomplish.
After all, there’s profit to be made…
Complete article now available at Greenbiz.com
http://www.greenbiz.com/news/columns_third.cfm?NewsID=14638&pic=3
Natural Strategies, LLC
"We create competitive advantage for clients ready to integrate
sustainability with business strategy"
Cheryl Ross, Director of Marketing
(415) 485-4995 EXT 8 #
www.naturalstrategies.com
1346 4th St, Suite 206
San Rafael, CA 94941
fax (415) 485-0618
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